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Filling a need in the rapidly expanding automotive light truck aftermarket
Marketing diverse dynamic spray-on elastometric products that provide superior protection for many kinds of surfaces
Expanding its market reach to a range of industrial and commercial applications
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The light truck aftermarket niche is robust and growing
with annual revenues in North America estimated to be excess of $1.3
billion for the manufacture level revenues.
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Frost & Sullivan project this number to reach $1.55
billion by the year 2010. This market consists of aftermarket products & services
for pickup trucks, sport utility vehicles, and vans.
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Over the past 2 decades a new technology has been steadily
growing in recognition throughout various industries.
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This technology is an advancement of polymer chemistry
based on an earlier chemical family known as polyurethane.
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The newer technology, known as "polyurea", takes the
form of plural component elastomer systems and has been formulated
to provide casting, coating and caulking products that exhibit
superior characteristics. This product is about 15 years old.
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Steadfast Holdings Group, Inc., through its subsidiary,
Stead-fast Custom Linings, LLC, provides aftermarket products and
services used specifically in the light truck market. Its products
include Masterack and Crown North America lines that customize light
duty vans and trucks for commercial applications for plumbers, electricians,
HVAC, telecom, and other light duty applications. The company also
has license to sell other products, which include tool boxes, nerf
bars, tube steps, running boards, rack systems, rail caps, Tonno
covers, fender flares, grilles, visors, bug shields, roll-up covers,
side rails, mud guards, floor mats, lights, hitches, stainless steel
accessories, and lift kits. The company's products and services are
directly marketed to individuals and truck dealerships. The company is based in East Haven, CT.
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