Investor Fact Sheet

Overview

From inception AlphaTrade has transformed and grown with the digital age. Initially. AlphaTrade was solely a provider of financial stock market based data, and now has grown into a multi-faceted digital media marketing and promotion agency through its creative use of sports and financial data services.

We provide a broad array of financial products and services including in depth market information from all North American exchanges, the London stock exchange and many of the exchanges in the Middle East. We seek to grow our subscriber base by expanding to other geographic markets to meet the needs of our increasing subscriber base, to diversify the subscriber revenue stream and to mitigate our exposure to regional economic downturns.

For the twelve months of 2006, we expanded our core product to include advertising aimed at satisfying the needs of small, mid-sized and large businesses with a desire to target specific demographics. This advertising service is unique in that it is entwined within the financial products and presented to the viewer for long periods during each business day.

Stock Information

Our Business Plan: Execute on Opportunities

We commenced operations January 1999. Between 1999 and 2002 we developed and implemented a proprietary stock quote service, E-Gate. From 2002 forward we continued to enhance E-Gate by adding more options and additional financial products. In 2005 we added Jupiter, which is a wireless E-Gate service designed to access E-Gate via your wireless device. In 2006, we launched our advertising program, which allowed us to engage in the media business, and helped us lower the cost of providing financial products. This initiative enhanced our management team, expanded our revenue opportunities and further diversified our business. Due to the reception for our advertising service with small and mid-size companies, we wanted to expand our demographics outside of the financial arena. We chose the sports industry since it mimics our demographics almost perfectly and we wanted to "go where our customers are" making it easier for them to learn about our company and its servics. By associating our company with senior brands and well-established sports properties, we believed that our advertising program could be expanded rapidly thereby ensuring a solid and diversified revenue stream for future years.

Recent Developments:

We have recently completed the following transactions:

Associate Sponsorship Agreement with Kenny Bernstein Racing, Inc.

On November 29, 2006, we entered into an Associate Sponsorship Agreement (the "Agreement") with Kenny Bernstein Racing, Inc., a Texas corporation ("KBR"; AlphaTrade and KBR shall collectively be referred to as the "Parties"). Under the terms of the Agreement, we agreed to provide financial sponsorship (the "Sponsorship Fee") for the Funny Car race vehicle (the "Race Car") owned by KBR and a race team affiliated with KBR for the National Hot Rod Association national events entered into by the race team in the years 2007, 2008 and 2009, with the term of the Agreement commencing on the date of the Agreement and continuing through December 31, 2009 (the "Term"). The Race Car is designated as the "Monster Energy/Lucas Oil Funny Car," owned and operated by KBR and driven by Kenny Bernstein. Furthermore, pursuant to the terms of the Agreement, KBR granted us an associate sponsorship and promotional rights for Mr. Bernstein as the driver of the Race Car, Race Team, Race Cars and Support Vehicles (as defined in the Agreement).

Agreement with Sterling Mets, L.P.

On January 12, 2007, we entered into a Letter Agreement (the "Agreement") with Sterling Mets, L.P. ("Sterling"), owner and operator of the New York Mets National League Baseball team (the "Mets") (AlphaTrade and Sterling shall collectively be referred to as the "Parties"). Under the terms of the Agreement, Sterling and the Mets granted to us certain Mets advertising and sponsorship rights for each of the 2007 and 2008 Major League Baseball seasons in consideration of us providing to Sterling certain monetary consideration, with the term of the Agreement commencing on the date of the Agreement and terminating upon the conclusion of the 2008 Major League Baseball season (the "Term"). Specifically, pursuant to the terms of the Agreement, Sterling granted to us the right to advertise our online investment management services (the "Services") during Mets home games in the specifically designated Shea Stadium locations and our associated sponsorship of the Mets.

Agreement with American Drag Racing League

On March 1, 2007, we entered into a three-year agreement with American Drag Racing League (ADRL). The multi-faceted agreement will give AlphaTrade the title-rights sponsorship for a number of prominent ADRL programs. AlphaTrade will become the title sponsor for the season-long points program and the year-end championship eliminators - now called the AlphaTrade Battle for the Belts, the traditional season-ending event in Texas - now called the AlphaTrade ADRL World Finals and the newly established AlphaTrade All-Stars program. This new program has been designed exclusively for this partnership and will involve engaging the fans through a variety of text message promotions. The fans will text to determine the first AlphaTrade ADRL All-Star teams in each of the organization's professional categories.

Agreement with Tampa Bay Devil Rays

On March 7, 2007, we entered into a Letter Agreement (the "Agreement") with the Tampa Bay Devil Rays ("Devil Rays"). (AlphaTrade and Devil Rays shall collectively be referred to as the "Parties"). Under the terms of the Agreement, Devil Rays have granted to us certain Devil Rays advertising and sponsorship rights for each of the 2007, 2008 and 2009 Major League Baseball seasons in consideration of us providing to Devil Rays certain monetary consideration, with the term of the Agreement commencing on the date of the Agreement and terminating upon the conclusion of the 2009 Major League Baseball season (the "Term"). Specifically, pursuant to the terms of the Agreement, Devil Rays granted to us the right to advertise our online investment management services (the "Services") during Devil Rays home games in the specifically designated Tropicana Stadium locations and our associated sponsorship of the Devil Rays.

Our Core Competencies

We have focused on building a company with a diverse base of revenue opportunities. In addition to our financial data services, we also provide a broad array of advertising and marketing products. In the digital era, all sizes of companies are competing for brand opportunities. With our multi-dimensional advertising, the consumer may see the advertisement when he logs into our financial product, when he attends a sporting event or when he participates in a text message promotion. Our intent with the cross over into our sports properties is that we wanted to put the enjoyment back into the financial market thereby potentially increasing the number of customers we would attract.

We attribute our business growth to the following core competencies:

• Entrepreneurial focus. We pride ourselves on our alacrity when presented with strategic business opportunities. By bringing an entrepreneurial focus to the traditional financial industry, we were able to structure new and unique opportunities for our growth. Our range of experience within these different industries sporting, financial and advertising - allows us to execute specialize programs typically not offered by any other organization. By offering our customers flexibility and responsiveness and by offering them a full range of brand opportunities, we believe we are well positioned to serve our markets and grow our business.
• Our unique culture. We have instilled a culture of partnerships; we create a shared sense of commitment throughout our organization. Under the leadership of our entire senior executive team, we have created a positive work environment for our employees and consultants and have fostered a productive, entrepreneurial culture. Our senior management is heavily invested in our success as evidenced by their collective ownership of our common stock.
• Employee and Customer Diversity. Since our inception, we have focused on building a diverse group of employees, which enables us to establish and maintain excellent customer relations. Approximately 40% of our associates and employees are minorities with ethnic backgrounds that include Asian, Persian, Hispanic, and Pakistani. Our CEO is a woman and the board of directors is 75% female. Our culture of diversity is the essence of our character; we experience it in our customers and it is embraced by our board of directors, executive officers and employees.
• Stringent Credit Policies. We consider credit administration to be of primary importance. We emphasize advance payment for all of our services. Our disciplined approach to credit administration is evidenced by our extremely low to non-existent bad debt.

Our Markets

We currently operate in industries that provide attractive market opportunities and diverse economic growth possibilities. While general subscriber growth for our stock quote product is inevitable, management predicts this growth to be slower than for our advertising products. The diverse needs of our advertising customers provide us with the greatest opportunities for revenue growth. Our business model focuses on utilizing our sports partnerships as a catalyst for expansion in all areas of the company but especially advertising.

• Advertising growth. Our advertising program is designed to be a unique and innovative approach for promoting our clients brand. Our sports partnerships drive new traffic to our website which creates a more successful advertising campaign. Our advertising is designed in an "a la carte" fashion, wherein the client can custom tailor an advertising campaign based on their objectives and their budget. We anticipate that the revenue from our advertising program, which encompasses our text events, will be the fastest revenue sector of our company for 2007 and beyond.
• Sports partnerships and lead generation. Our alliances with our sports partnerships have put our company in the forefront of the sports industry. These sports teams are some of the most prominent sports properties in the world and their combined fan base offers us a unbelieveable opportunity to prospect for new business. Additionally, we will benefit from our association with them due to their fabulous management, their incredible media exposure, and their dedicated and professional staff members. The support and dedication of our sports properties are the driving force for us to gain traction in our quest to gain market share, to increase our web traffic and in producing phenomenal results for our advertising clients. We hope that over time, these results will continue to build significant benefits to our advertising clients by gaining the exposure they need at a fraction of the cost of more mainstream advertising venues.
• Text events and promotions. Text messaging is the perfect venue to engage fans and sports enthusiasts. Our sports partnerships provide a superb venue to derive additional revenue streams via text promotions both in stadium and via web promotions. With the growing base of sports partnerships and greater recognition of our corporate brand, our text programs are rapidly expanding into one of our fastest growing revenue opportunities.

This data sheet is for informational purposes only and is not an offer to sell securities or a solicitation of offers to purchase securities and should not be construed to be investment advice. Forward looking statements contained herein, which involve risks, uncertainties and other factors that may cause actual results to differ significantly from those anticipated in such statements, including those discussed in the Company's reports filed with the SEC.