Vancouver, BC, September 20, 2004 - Recently AlphaTrade (OTC BB: APTD) reviewed their client demographics and realized there was a drastic imbalance with respect to the percentage of female clients compared to male clients. This prompted management to embark on a campaign that offers unique and special benefits to new female subscribers.

Effective October 1, 2004, all women who personally contact AlphaTrade will be given a complete E-Gate stock quote service at no cost for 30 days - this offer is valid until December 31, 2004. To help expedite the learning curve, we have established a special help interface that provides a comprehensive array of financial information including a live chat room for immediate help and daily pointers.

In addition, during the month of October we will showcase women whose life experiences are an inspiration to other women. AlphaTrade is requesting nominations about extraordinary women. Nominate yourself or another woman who you feel has overcome obstacles to rise above expectations, women who have achieved something of note be it financial, maternal, corporate, health or otherwise. We invite you to come forth with your story - please send all stories to women@alphatrade.com.

"It's been apparent for decades that the financial markets are sadly lacking in female representation. " states Penny Perfect, CEO of AlphaTrade. "This is disappointing from two fronts: the ability to secure significant monetary gains when the markets are exciting and the equally beneficial opportunity to maximize tax benefits. With knowledge and experience many women will find the capital markets to be less mysterious and more exciting therefore prompting them to learn more and perhaps change their lives in the process. Taking charge of your financial future is our mandate at AlphaTrade and paramount to that is having the right tools so your monetary decisions are based in an environment of action related activities rather than gossip or third hand non-verifiable information."

"Few industries evoke more images of power and prestige than the financial industry," continues Penny Perfect,. "Wall Street is known around the world not just for its geographic location, but because it is a metaphor for financial dominance. AlphaTrade's ultimate goal is to provide access to financial services that can be used to build a solid foundation of knowledge and expertise. Once armed with facts and confidence, women may learn that "wall street" or the markets in general, can be used to create a lifestyle of financial freedom".

About AlphaTrade.com

AlphaTrade supplies a high-performance stock market quote service called E-Gate. E-Gate is accessed over the Internet by investors, day traders, professionals and novice market participants. E-Gate is a comprehensive stock quote service complete with news, charts, level II, most actives, portfolio manager and much more. SIGN UP NOW, for a 7-Day free trial www.alphatrade.com.

Contact:

AlphaTrade.com Katharine Johnston Promotion Director 604-681-7503 Toll-free 800-681-7503 kjohnston@alphatrade.com

SAFE HARBOR STATEMENT: Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the operations of a company.