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AlphaTrade to Provide TradeKing Clients with the Long-Term Agreement with Internet Trading Pioneers Also Calls for |
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VANCOUVER, British Columbia - March 13, 2006 - AlphaTrade.com (OTCBB: APTD), a global provider of customized real-time financial information for professional, institutional and individual investors, today announced a long-term agreement with TradeKing (www.tradeking.com), the online brokerage led by a team that helped pioneer Internet trading. AlphaTrade will empower TradeKing customers to take advantage of the most up-to-date financial knowledge available and have the ability to make informed investment decisions. Accordingly, TradeKing will be given a prominent presence on the AlphaTrade Financial Network (www.AlphaTradeFN.com) home page. With TradeKing, AlphaTrade partners with a seasoned management team that can boast over 70 years of combined financial services and online brokerage experience - this includes service time with Merrill Lynch, Smith Barney, E*Trade, Datek, Fleet Bank, Charles Schwab, Lehman Brothers, and Quick & Reilly. The partnership enables AlphaTrade to leverage this extraordinary experience to fast track their own growth and entice other brokerage firms to seek similar partnerships with the company. This agreement also benefits AlphaTrade with cross-marketing initiatives and opportunities. "TradeKing's recognition of AlphaTrade's singular ability to deliver real-time, reliable and comprehensive market information is tremendous validation that we offer one of the most compelling and complete suites of financial information products and services available. TradeKing's educated individual and institutional investors will benefit from our market-leading data," said Penny Perfect, AlphaTrade CEO. "We are enthused about working with a high-caliber management team that was on the forefront of online trading and we are excited about the opportunities this agreement can create." "Integrating AlphaTrade's impressive offerings and competencies into our own suite of products will enable us to provide our users with a one-stop online destination for timely market information and trading," added Donato Montanaro, TradeKing's President and CEO. "While there were other online financial resources available, only AlphaTrade provides a level of comprehensive data and value that TradeKing users have come to expect." Montanaro had previously founded the online brokerage firm SureTrade in 1997. At the time, SureTrade was able to offer one of the best trading rates in the U.S. and grew to be the 6th largest online broker. The company eventually merged with Quick & Reilly's online brand. About AlphaTrade "No one knows your money like you do." Launched in 1999, AlphaTrade is the only company that offers financial data that is both modular and multi-lingual to the millions of people who "follow the market" on a daily basis. AlphaTrade data can be conveniently accessed through a number of Internet-enabled systems, including computers, Web TVs, and wireless hand-held devices. The company's flagship product, E-Gate, offers unparalleled, reliable, and accurate real-time investment information, coupled with advanced trading analysis tools. For more information, please visit our website at www.AlphaTrade.com, contact Investor Relations at IR@AlphaTrade.com, or Public Relations at PR@AlphaTrade.com. About TradeKing TradeKing, at www.tradeking.com, is a nationally licensed online broker dealer offering a flat fee of $4.95 for both equity and option trades, plus 65 cents per contract for options, with no hidden fees or account minimums. The TradeKing Web-based platform features powerful online equity and options trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information. TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment advice. Online trading system response and access times may vary due to market conditions, system performance, and other factors. Non-U.S. residents may be subject to country-specific restrictions. Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at www.tradeking.com. $4.95 commission rate applies to equity and option trades. See www.tradeking.com for more details on trade commissions for low priced stock, bonds, mutual funds and other securities. Add 1 cent per share for the entire order for stocks priced $2.00 or less.
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Forward-looking statements: This press release contains statements that are "forward looking" and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. Generally, the words "expect", "intend", "estimate", "will" and similar expressions identify forward-looking statements. By their very nature, forward-looking statements are subject to known and unknown risks and uncertainties that may cause our actual results, performance or achievements, or that of our industry, to differ materially from those expressed or implied in any of our forward-looking statements. Statements in this press release regarding the Company's business or proposed business, which are not historical facts, are "forward-looking" statements that involve risks and uncertainties, such as estimates and statements that describe the Company's future plans, objectives or goals, including words to the effect that the Company or management expects a stated condition or result to occur. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results in each case could differ materially from those currently anticipated in such statements. Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company cannot assure that it will finally consummate the proposed final form of its acquisition of the final elements of Private Treaty Markets or that we will profitably integrate all of its business elements when and if the acquisition is completed in its final approved form. |