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AlphaTrade.com Inks Deal with Kenny Bernstein Racing "The King of Speed" Races with the Internet's Fastest Financial Information Provider |
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November 29, LAKE FOREST, Calif. - Six-time National Hot Rod Association (NHRA) world champion Kenny Bernstein, well-known for his business savvy, today announced that he has formed a multi-year major associate sponsorship partnership with AlphaTrade.com, (OTCBB: APTD), a global provider of customized real-time financial information for professional, institutional and individual investors. The AlphaTrade name will appear on both cars driven by the Bernstein family: Kenny's Monster Energy/Lucas Oil Dodge Charger Funny Car that he will debut on the NHRA circuit in February 2007, as well as Brandon Bernstein's Budweiser/Lucas Oil dragster. AlphaTrade.com is a world leader in providing real-time stock market data, global news and high-quality financial information. Launched in 1999, AlphaTrade offers financial data that is both modular and multi-lingual to millions of investors throughout the world. "Kenny and Brandon are drag racing royalty, and we're ecstatic to be working with them," said AlphaTrade CEO, Penny Perfect. "From the moment I met with Kenny and his people, I realized there was considerable synergy between our respective teams." The Bernsteins will race two separate classes of cars and will not compete directly, thereby doubling the exposure of the sponsorship. "We are thrilled that AlphaTrade.com CEO Penny Perfect chose our team and the sport of NHRA drag racing to showcase their high performance service," said Kenny Bernstein. "It's a perfect match! As an avid stock market investor, I was very impressed with the information that AlphaTrade can provide. I can follow the stock market in real time. It's like standing on the trading floor at the New York Stock Exchange. AlphaTrade keeps pace with us in the 300 mile-per-hour world we live in." "This technology is awesome," said Brandon Bernstein. "With all the latest wireless gadgets and wizardry, it's irresistible to have the ability to check on stocks at the track, in the airport, or sitting in the office." "We are excited about the opportunity to help make AlphaTrade a household name among the avid investors or those who are just getting started," continued Kenny. "This technology is user-friendly and provides invaluable information." About AlphaTrade AlphaTrade is very passionate about putting the fun back into making money. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program. AlphaTrade has a user-friendly and cost effective financial product called E-Gate RT, that offers unparalleled, reliable and accurate real-time investment information coupled with advanced trading analysis tools. AlphaTrade has also created and is promoting their unique advertising program that allows advertisers to have professionally developed advertisements within the financial data. This ad space is particularly beneficial from a marketing point of view due to the extended length of time a subscriber is logged into E-Gate RT or any of the other financial products. For more information, please visit our website at www.AlphaTrade.com. Contact
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Safe-Harbor Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, risks related to doing business in China, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. |