AlphaTrade is in New York City with the Professional Bull Riders

January 3, 2007 - Vancouver, BC - AlphaTrade.com (OTC BB: APTD) is pleased to be a sponsor at the first ever PBR event in New York January 6-7, 2007 in Madison Square Gardens. AlphaTrade will be highlighted with signage on the shark cage which is located in the center of the arena. Attendees at the event will be able to text a message via AlphaTrade's text promotions and qualify for a chance to enter the shark cage for the final performances.

Our new sponsorship with the PBR will augment our revenue with some unique marketing programs and some exciting text messaging promotions to be launched in early 2007. The PBR is the fastest growing sport around and we believe the audience at the PBR events will embrace our products and our services. As the excitement for these events grows, it will generate greater participations for our text promotions and our advertisers will benefit due to a broader and more diverse audience.

To find out more about our text message promotions and upcoming events at AlphaTrade visit our website regularly www.alphatrade.com

About the PBR

More than 104 million viewers tune in each year to watch the PBR on prestigious stations such as NBC, Versus and FOX, as well as a host of foreign networks throughout the world. With more than 500 hours of prime-time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting more than one million live event attendees each year with its multi-tiered event structure, which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour and the Discovery Tour (designed especially for entry-level contestants). The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport that is expanding and growing at an unprecedented pace in the global sports arena. The PBR is headquartered in Colorado Springs, Colo., and has more than 1200 athletes competing in more than 250 PBR sanctioned competitions.

About AlphaTrade

AlphaTrade is very passionate about putting the fun back into making money. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program.

AlphaTrade has a user-friendly and cost-effective financial product called E-Gate RT that offers unparalleled, reliable and accurate real-time investment information coupled with advanced trading analysis tools. AlphaTrade has also created and is promoting their unique advertising program that allows advertisers to have professionally developed advertisements within the financial data. This ad space is particularly beneficial from a marketing point of view due to the extended length of time a subscriber is logged into E-Gate RT or any of the other financial products. For more information, please visit our website at www.AlphaTrade.com.

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Forward-looking statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of public officers are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and the Company has no specific intention to update these statements.