AlphaTrade's Partnership With The PBR Is A Resounding Success

AlphaTrade Follows its Customers to the Fastest Growing Sport

January 11, 2007 - Vancouver, BC - AlphaTrade.com (OTC BB: APTD) is ecstatic about the increased exposure they received as the newest sponsor at the Professional Bull Riders' 2007 season debut at Madison Square Garden in New York City January 6th.

Our motto at AlphaTrade is to "go where our customers are" and judging by the sold-out attendance at Madison Square Gardens, we were right on target with our sponsorship at the PBR. In total there are 30 PBR events throughout the U.S. in 2007 and AlphaTrade will be reaping the benefit by increased web traffic, increased subscribers to our financial products and our advertisers will be extremely pleased with the success of their campaigns with AlphaTrade.

AlphaTrade's sponsorship of the PBR has resulted in immediate success as the New York exposure has created a surge of new web traffic and advertising inquiries. AlphaTrade launched their first ever live text message promotion called "Enter the Shark Cage" and it was a resounding success. This promotion has now been expanded to every performance at all PBR events.

AlphaTrade's sports marketing program is designed to bring industries together that had previously not been connected however, the demographics are almost identical and the cross over potential is huge. Each of our sports properties were targeted for the purpose of bringing the fun and excitement back into the financial arena. The success of AlphaTrade's advertising programs will escalate throughout the year as the press begins to pick up the excitement and thrills of each of our sports properties. The visibility level for our advertisers will be tremendous, with large audience's attention being captured from many different sporting events both at the event and with major TV coverage which will fuel awareness for our many public companies. For further information on our unique advertising program contact advertising@alphatrade.com or call 877-681-7503.

Congratulations to all participants at the inarguable PBR event at Madison Square Gardens in New York City and thank you to our subscribers for all of your support over the years. Look for exciting perks to be launched soon for all subscribers and advertisers at AlphaTrade. www.alphatrade.com

About AlphaTrade

AlphaTrade is very passionate about putting the fun back into making money. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program. We have partnered with www.kennybernstein.com and www.pbrnow.com to increase our exposure to new clients and to increase awareness for our advertisers.

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Forward-looking statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of public officers are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and the Company has no specific intention to update these statements.