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AlphaTrade, Devil Rays Announce Unique Partnership |
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March 7, 2007 - VANCOUVER, British Columbia - The Tampa Bay Devil Rays and AlphaTrade.com, (OTCBB: APTD) an innovator for financial technology solutions, have agreed to a multi-year sponsorship affiliation. As part of the agreement, fans will have the opportunity to send text messages during Rays home games to the AlphaTrade Text Board on the new LED scoreboard at Tropicana Field. Fans can also enter the AlphaTrade Text Message Contest during all games at Tropicana Field for the chance to win unique Devil Rays prizes. In addition, AlphaTrade will receive ballpark signage on the outfield wall and home and visiting dugout walls. AlphaTrade will also sponsor the Rays Country Western Night at Tropicana Field when the Florida Marlins visit Tropicana Field on May 19. "Alpha Trade is a dynamic and cutting edge brand," said Rays Senior Vice President/Chief Sales Officer Mark Fernandez. "We are looking forward to executing the unique and fan-interactive promotional ideas we've created together." "With the huge popularity of major league baseball - adding a team from the American League will catapault AlphaTrade to the forefront of sports marketing and entertainment," said Penny Perfect, CEO of AlphaTrade. "By taking our brand into one of the most powerful sports markets - major league baseball, we are truly building a marketing mecca. The Tampa Bay Devil Ray's baseball team exemplifies a team that is approachable, exciting, and expanding rapidly - just like AlphaTrade. This sponsorship will be very successful in terms of forming new relationships and building new avenues for revenue growth. We're very pleased at the presence this agreement gives us not only throughout the State of Florida, but also the regular exposure we will receive in the high profiled markets that make up the American League East." The Rays become the second major league team to enter into partnership with AlphaTrade. The New York Mets signed a similar agreement in January. About Tampa Bay Devil Rays The Tampa Bay Devil Rays have proudly represented Major League Baseball in the Tampa Bay region since 1998. The organization and its foundation are committed to building a strong community bond through meaningful interaction and charitable contributions. About AlphaTrade.com AlphaTrade is very passionate about putting the fun back into making money. We believe investing in the stock market will be the fastest growing sport in North America. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program. We have partnered with www.mets.com, www.devilrays.com, www.kennybernstein.com and www.pbrnow.com to increase our exposure for new clients and to increase awareness for our advertisers and their products. Visit www.alphatrade.com. Contact
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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. |