PBR and AlphaTrade.com Ink New Deals

It's Four more years with the Bulls for the Financial Software Producer

Vancouver BC - March 22, 2007 - AlphaTrade.com (OTCBB: APTD) the nation's leading independent developer and producer of financial software, has agreed to a four-year extension in their sponsorship with the world's premiere bull riding organization, The Professional Bull Riders, Inc. (PBR).

AlphaTrade joined ranks with the PBR in late December 2006. Since then, the British Columbia-based company has expanded its profile to include the steadily increasing demographic of the PBR attendees and viewers.

"As one of the major sports in the United States, the PBR property brings our company to a consumer group beyond our core demographic. Teaming up with the PBR has granted us the exposure we've long desired," said Penny Perfect, CEO of AlphaTrade.

The partnership includes several exciting advertising and promotional programs targeted to PBR riders, fans and stock contractors, as well as provides AlphaTrade extensive brand exposure through numerous sports sponsorship elements. Along with the customary in-arena elements, arena signage and network television advertising, AlphaTrade will continue to enjoy and benefit from the PBR's web site and media guide exposure, text messaging promotions, and sole ownership of the new AlphaTrade Bull Pen - a specially designed camera cage in the middle of the arena where each Built Ford Tough Series (BFTS) event champion sits and is interviewed live as they wait in anticipation to claim each BFTS event title. The sides of the AlphaTrade Bull Pen are now branded and dressed entirely in AlphaTrade.com signage with messaging to promote AlphaTrade's lucky fan promotion in which two lucky fans at each BFTS event get to watch the final rounds of the exciting event from inside the Bull Pen.

Another exciting feature of this partnership is the first-ever AlphaTrade National Champion Award Program. Up to $200,000 in bonus prize money will be awarded to the 2007 AlphaTrade National Champion, and thousands of dollars will be up for grabs for one lucky fan and one lucky stock contractor via a text messaging promotion. Stay tuned for more information via PBR's website, publications, live events and television coverage.

"AlphaTrade has proven to be a great supporter of the PBR in the few months we've enjoyed their association. We are excited about the possibilities this unique sponsor brings to the PBR's family of corporate partners." appraises PBR COO Sean Gleason.

For more information on the PBR's new AlphaTrade deal, please stay tuned to pbrnow.com, contact Jeff Kent, VP, Sponsor Services and Activation at 719 471 3008 ext. 3113 or email jkent@pbrnow.com.

About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

About AlphaTrade.com

AlphaTrade is very passionate about putting the fun back into making money. We believe investing in the stock market will be the fastest growing sport in North America. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program. We have partnered with www.mets.com, www.devilrays.com, www.kennybernstein.com and www.pbrnow.com to increase our exposure for new clients and to increase awareness for our advertisers and their products. Visit www.alphatrade.com.

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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.