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AlphaTrade's First Quarter Results and Corporate Update |
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Vancouver BC, May 14, 2007 - AlphaTrade.com (OTCBB: APTD) is experiencing remarkable growth in terms of brand awareness. While our financial products reflect growth over fiscal 2006 results, this net revenue figure is limited in scope and fails to reflect important non-economic and non-quantitative factors. With the activation of our sports partnerships in Q1 it is becoming abundantly clear that the potential market for AlphaTrade products is massive. In the short time frame of three months in 2007 that we have been associated with our sports teams, we have recorded an increase in every facet of our business. AlphaTrade's narrow corporate focus prior to 2007 was primarily the financial marketplace - this meant our ability to grow our business was limited to one industry. AlphaTrade is now immersed in a period of divergence from its established business model in favor of new strategic themes. We are mirroring for business what the Internet has done for information - removing the barriers that invisibly separate them. We are creating a corporate environment for AlphaTrade that is innovative and attractive to all segments of the populace with the belief that this strategy will drive our growth now and in the future. The financial industry in general, is noted as a staid and unapproachable business for the majority of people. AlphaTrade believes the financial marketplace needs to be restructured in order to attract interest from those people who have typically shied away from investing. AlphaTrade is taking bold steps into their universe and we are supporting the very thing that makes them passionate and excited - SPORTS. This strategy is not novel for companies like Anheuser Busch or Coca-Cola and we believe this approach will deliver large returns for a company like AlphaTrade in a very short period of time. Financial Results During the three months ended March 31, 2007, our revenue continued to trend upward over the same period of 2006. Revenue for 2007 was $1,191,207, which is a 24% increase over fiscal 2006 sales of $958,875. The most dramatic increase in revenue was attributable to advertising revenues, which grew to $398,367 in 2007 from $264,600 in 2006. We are definitely focusing on continuing to build this sector of our business. Our sports sponsorships provide us with an ever increasing traffic flow to our website and creates the opportunity to add new subscribers for our financial products. It is our belief that AlphaTrade will begin to see substantial revenue increases as early as Q2 but especially during the second half of this year. Here is a brief introduction to and progress update on our sports partnerships. 1. Kenny Bernstein Racing Kenny Bernstein is known as the King of Speed in drag racing and is a legend. His long time association (26 years) with Anheuser Busch (BUD) is due to his own incredible professional career, his high level of sponsor friendly business and his propensity for success. His new association with Monster Energy is again a testament to his illustrious career. Our partnership with Kenny is one of our most valuable assets in terms of brand association and will result in increased business from referred clients. AlphaTrade's corporate logos appear on both the Budweiser Top Fuel car driven by Brandon Bernstein and on the Monster Energy Lucus Oil Funny car driven by Kenny Bernstein himself. During every race weekend an audience of over 100,000 people attend the event and hundreds of thousands more view the TV broadcast, creating brand awareness. 2. Professional Bull Riding (PBR) Our very first event was at Madison Square Garden in January 2007. At that event, we showcased our very first live text message promotion with great success. The PBR fans are dedicated and deeply attached to this sport. The PBR is known as an extreme sport and proudly states that it is the "fastest growing sport on the planet". Our signage is central and dominant in the Built Ford Tough events. Our text promotions are part of our fan enhancement strategy. 3. New York Mets This is one of our strongest sports partnerships - they are a New York baseball team with huge potential. Attendance in 2007 is already showing record numbers of attendees. The brand association at Shea stadium is with the dynasties of corporate America. Each of the team's 81 home games are televised to a potential audience of 9 million plus. Baseball season has just begun and already AlphaTrade has noticed the increase in web traffic and subscribers. Beginning May 12, 2007 we will launch our home plate signage - just in time for the famous Subway Series with the New York Mets playing the New York Yankees - one of the most televised baseball series of the season. 4. American Drag Racing League (ADRL) The ADRL is the brainchild of Kenny Nowling, whose goal was to create a racing league that would provide a unique drag racing venue with 1/8 mile competition compared to the 1/4 mile of the NHRA while allowing drivers to explore new vehicle and engine combinations. Their attendance for 2007 is breaking all records and AlphaTrade is one of the major sponsors. We have introduced the Thunder Zone seating for people to text in to sit at the starting line, right where the cars are launching. We are bringing a brand new fan experience via mobile technologies to the world of drag racing. 5. Tampa Bay Devil Rays This is a very strategic partnership with a team that is innovative and creative with their sponsors. AlphaTrade has prominent signage in the player's dugouts and is the main corporate sponsor of AlphaTrade cowboy days on May 19th at Tropicanna Field. The target demographic for the Devil Rays is an excellent match for all of AlphaTrade's business. With all of our sports sponsorships and strategic alliances such as Huntin' the World Southern Style with a potential TV viewing audience of more than 125 million people weekly and with Arena Media Networks providing additional coverage in 22 MLB stadiums with hundreds of millions of impressions, AlphaTrade will capitalize on the staggering advertising possibilities that come with this level of market penetration. Digital and conventional advertising is targeted to be our most powerful revenue driver in our corporate toolbox. The reason is simple: numbers. Each week, millions of people will see the AlphaTrade brand. If only a small percentage of people visit our site, it still translates into increased traffic with the potential for new business. In conclusion, I say this to shareholders of AlphaTrade. We have taken bold and uncharted steps in creating substantial opportunities for revenue for 2007 and beyond. I am confident our talented staff is up to any current or future challenge we may face. Our future is exciting and our new relationships have the potential to drive substantial increases to our revenue. We set out on a specific game plan 10 months ago and each decision was made with the best long-term shareholder value in mind. As we now begin to reap the rewards of our efforts in the form of revenues and additional earning opportunities, you can expect more of the same decision making process - fast paced and innovative. Thank you for your ongoing support. Penny Perfect, CEO About AlphaTrade.com AlphaTrade's innovative advertising program connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade today is a top web property that has partnered with some strong sports teams to further its brand and the exposure for their clients: These include the New York Mets www.mets.com, Tampa Bay Devil Rays www.devilrays.com , Kenny Bernstein Drag Racing Team www.kennybernstein.com, Professional Bull Riders www.pbrnow.com, Huntin' the World Southern Style www.huntintheworld.com, and the American Drag Racing League www.adrl.com. Visit www.alphatrade.com to find out more. Contact
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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. |