AlphaTrade.com Texts Source Communications: "You Win!"

Source is picked to develop advertising and sports marketing for AlphaTrade.com

NEW YORK, NY - July 13, 2007 - AlphaTrade.com (OTC BB: APTD), the Vancouver, British Columbia based innovator of financial information and digital media promotions, selected Source Communications to handle advertising and sports marketing, including sponsorship negotiations, asset management and related creative executions that bring to life AlphaTrade's fan enhancement text messaging business.

"AlphaTrade.com has found a true marketing partner in Source Communications," says Penny Perfect, CEO, AlphaTrade.com "Sponsorships are becoming an integral part of AlphaTrade's marketing program and business development, and the company needs an agency resource that will help us identify and secure sponsorships to meet our needs and those of our customers. Source has an impeccable reputation, a track record of sports marketing and advertising success, and an entrepreneurial spirit that will contribute immensely to the future growth of AlphaTrade."

Source Communications will immediately begin developing new advertising for AlphaTrade. In addition, Source will be looking at all sponsorships that will leverage and expand AlphaTrade's promotional text-messaging business. Our mandate is to couple sports and entertainment events with text messaging to engage the fans in a new and unique manner to reach event attendees and television viewers in a more effective way.

"AlphaTrade.com is such an innovative company with a business model that maximizes revenue potential in all areas - they are on the cutting edge of the distribution of financial information to consumers, their advertising programs are measurable and creative and they are leaders in the use of digital media tools. We are thrilled to be working with Penny Perfect and her team," says Larry Rothstein, President, Source Communications.

About Source Communications

Source Communications, with offices in New York, NY, Hackensack, NJ, and San Diego, CA, is a full-service advertising and sports marketing agency serving clients including Hewlett-Packard, Nikon, Amtrak, SUBWAY® restaurants, Wise Snacks, and ORT America.

About AlphaTrade.com

AlphaTrade.com's innovative advertising program connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade.com is a top web property that has partnered with strong sports teams to further its brand and the exposure for its clients. These include: the New York Mets www.mets.com Tampa Bay Devil Rays www.devilrays.com, Kenny Bernstein Drag Racing Team www.kennybernstein.com Professional Bull Riders www.pbrnow.com Huntin' the World Southern Style www.huntintheworld.com and the American Drag Racing League www.adrl.com. Visit www.alphatrade.com to find out more.

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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.