AlphaTrade Harnesses The Power Of Western Lifestyle

Vancouver, B.C. - July 31, 2007 - AlphaTrade.com (OTC BB: APTD), an innovator in digital media and marketing has teamed with The West Agency to build a significant partnership presence in the newest business frontier - Western Lifestyle. This powerful industry represents a massive market that is on the verge of becoming the hottest trend in decades. AlphaTrade is on the cutting edge of building key business relations within the industry that will fast track their growth and revenue opportunities. This is an industry giant in need of some freshness and AlphaTrade is all about creating marketing opportunities and partnerships in unusual and unique ways to deliver results. The West Agency will focus on building a strong AlphaTrade presence in all Western Lifestyle business segments including country music and rodeo.

"We have discovered an enormous and very passionate market space in Western Lifestyle," says Penny Perfect, CEO, AlphaTrade. "This new market is rooted in a desired lifestyle and driven by the attributes of the iconic cowboy which resonates in the hearts and minds of consumers around the world. AlphaTrade is all about innovation: breaking down barriers and creating new partnerships. Our unique marketing strategies and networking opportunities are ideal in this powerful uncluttered market."

The West Agency will immediately begin developing programs and relations inside the industry that are congruent with AlphaTrade's vision. Our efforts will be focused on expansion of business and marketing opportunities while strengthening its presence and positioning in the space. In addition, The West Agency will be enhancing and leveraging all current sponsorships to capture the massive number of consumers that are actively engaged in the events and television surrounding the Lifestyle.

"AlphaTrade's timing is perfect. The Western Lifestyle culture is in a transitory phase and desperately needs a partner with some innovative marketing ideas. With AlphaTrade's high tech, customer centric approach to marketing and their commitment to fast paced solutions through unique networking opportunities ensures their success. I believe they will rapidly be accepted as the primary business conduit. Our immediate goal is to create an awesomely talented and productive pool of partners that focus on achieving maximum results for sponsors and attendees," says Jason Adams, Senior Vice President, The West Agency. "We are thrilled to be working with Penny Perfect and her team at AlphaTrade."

About The West Agency

The West Agency, with offices in Dallas TX, Colorado Springs CO, San Diego, CA, is the only consulting firm and agency servicing the Western Lifestyle market by providing expert knowledge, client management services and access and representation to industry assets which includes but not limited to associations, events and athletes.

About AlphaTrade.com

AlphaTrade is a recognized digital media and marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for your company. AlphaTrade has developed an innovative advertising program which connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade is a top web property that has partnered with strong sports teams to further its brand and the exposure for its clients. These include: the New York Mets www.mets.com, Tampa Bay Devil Rays www.devilrays.com, Kenny Bernstein Drag Racing Team www.kennybernstein.com, Professional Bull Riders www.pbrnow.com, Huntin' the World Southern Style www.huntintheworld.com, and the American Drag Racing League www.adrl.com. Visit www.alphatrade.com to find out more.

Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.