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AlphaTrade says to Football Radio Listeners: |
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AlphaTrade.com partners with Jones Radio Networks on Super Football Text-Messaging Sweepstakes NEW YORK, NY - August 20, 2007 - AlphaTrade.com (OTCBB: APTD), a leading innovator of financial information and digital media promotions, has partnered with Jones Radio Networks®(JRN), to bring a text-messaging sweepstakes to millions of professional and college football fans during this coming football season. Fans listening to games over JRN who enter the sweepstakes have an opportunity to win an all expense paid trip to a pro football game at the end of the season. JRN airs professional and college football games each weekend over approximately 200 affiliate stations in markets which include most major cities, nationwide. AlphaTrade will run over 200:30 second radio spots during these broadcasts which air from August 2007 through January 2008, promoting the sweepstakes. Listeners will be urged to immediately send in their premium text-message entries for a chance to win the super prize - an all expense paid trip to a game at the end of the football season. "AlphaTrade is so excited to be partnering with Jones Radio Networks. This football promotion is just another example of the power of AlphaTrade's premium text-messaging business - coupling sporting events with text messaging to enhance the fan experience and accelerate greater fan participation," said Penny Perfect, CEO AlphaTrade. Source Communications, AlphaTrade's sports marketing and advertising agency of record, spearheaded this amazing deal with Jones MediaAmerica. "It was a pleasure working with Jones MediaAmerica. They truly understand how innovative this new digital technology is for the radio experience. Text messaging is the perfect vehicle for radio promotions - fans can enter as often and as quickly as they like - no waiting. We believe this program will be very successful because of the highly targeted listening audience and the prize package is very valuable and highly sought after," states Larry Rothstein, President, Source Communications. About AlphaTrade.com: AlphaTrade's innovative advertising program connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan utilizing a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade.com is a top web property that has partnered with strong sports teams to further its brand and the exposure for its clients. Including: the New York Mets www.mets.com, Tampa Bay Devil Rays www.devilrays.com, Kenny Bernstein Drag Racing Team www.kennybernstein.com, Professional Bull Riders www.pbrnow.com, Huntin' the World Southern Style www.huntintheworld.com, and the American Drag Racing League www.adrl.com. Visit www.alphatrade.com to learn more. About Source Communications: Source Communications, with offices in New York, NY, Hackensack, NJ, and San Diego, CA, is a full-service advertising and sports marketing agency serving clients including Hewlett-Packard, Nikon, Amtrak, SUBWAY® restaurants, Wise Snacks, AlphaTrade.com and ORT America. About Jones Radio Networks®, Inc.: A subsidiary of Jones Media Group®, Ltd. (JMG), Jones Radio Networks, Inc. (JRN) is America 's leading independent radio programming company, with offices and studios in New York, Seattle, Denver and Nashville . JRN's lineup includes 11 different 24-hour formats; CMA 's 2005 National Broadcast Personality of the Year, Lia SM, Danny Wright All Night SM and Classic Country Weekend with Bill Cody SM . JRN also syndicates talk programs, including: Ed Schultz; Stephanie Miller ; Neal Boortz; Consumer Champion Clark Howard; and The Bill Press Show. JMG also owns Jones Banana Network ®, Inc.; American Comedy Network, Inc.; Jones MediaAmerica®, Inc. - the largest independent ad sales representation company in the U.S.; and JonesTM , Inc., which creates, produces and distributes music-based products for broadcast media use. Visit www.jonesradio.com, www.mediaamerica.com, www.americancomedynetwork.com and www.jonestm.com. For AlphaTrade Sports marketing and advertising information: For Jones Radio Networks information: |
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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. |
