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AlphaTrade - Fortress Features form new Strategic Alliance Plans to Revolutionize Traditional Advertising in the Film & Entertainment Industry |
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December 4, 2007, Vancouver, BC - AlphaTrade (OTCBB: APTD), a leader in innovative digital media and mobile solutions is pleased to announce a strategic partnership with Fortress Features of Culver City, CA. AlphaTrade has quickly grown into a multi-faceted digital media and promotion agency due to our association with major league sports teams in the MLB, NBA, Professional Bull Riding and drag racing. "Our alliances in the sports world have put the company in the forefront of the sports industry and we see Fortress as a catalyst for the expansion into the film and television industry," says Penny Perfect, CEO of AlphaTrade. "With this affiliation, we can quickly coordinate web advertisements and commercials with mobile messaging campaigns that can be integrated or augmented with film releases. In some instances, production financing and advertising funds will be intermingled to maximize the benefits achieved in these nontraditional campaigns". "Similar to Vitamin Water's successful relationships with rapper 50 Cent, and athletes Allen Iverson, Brian Urlacher, David Wright and Donovan McNabb, Fortress will broker lucrative investor/sponsor relationships between AlphaTrade and world re-known celebrities in the entertainment industry," states Brett Forbes, co-CEO of Fortress. "In addition," claims Brett Forbes, "the pact brings an entrepreneurial focus to the traditional entertainment industry giving AlphaTrade and Fortress the ability to structure unique financial opportunities that will create new revenue streams for film, television and new media. AlphaTrade allows us to merge the massive industry of film and television with the financial and advertising world, and this furthers our strategy to find innovative alternatives to traditional studio structures," further states Brett Forbes. About AlphaTrade: AlphaTrade.com is a recognized digital media and marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for your company. AlphaTrade has created an innovative advertising program which connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the marketing task. AlphaTrade is a top web property that has partnered with strong sports teams to further its brand and expand the exposure for its clients. These partnerships include: the New York Mets (www.mets.com), Tampa Bay Devil Rays (www.devilrays.com), Dallas Mavericks (www.mavs.com), Kenny Bernstein (www.kennybernstein.com), the Professional Bull Riders (www.pbrnow.com), the ADRL (www.adrl.us) and more. Visit www.alphatrade.com and find out more. MAKE THE MOVE. About Fortress Features: Formed in March 2004 by Brett Forbes and Patrick Rizzotti, Fortress developed a business model using a pool of relatively modest investment funds to finance the development of many early-stage commercially viable feature films. Creating an independent company that was willing to invest high-risk development funds was extremely valuable in the film industry. The model was designed so that low per-project investments with a relatively modest overhead can result in highly leveraged returns when successful. By providing more freedom and opportunity to the creative talent, the partners established long-lasting relationships built on mutual accomplishment. The result of their idea was a new breed of film development hedge fund, now backed by a large pool of accredited investors. Forbes and Rizzotti produced the critically acclaimed Pride (Lionsgate Films), starring Academy Award nominee Terrence Howard, Golden Globe winner Bernie Mac and Tom Arnold. Their next film, The Midnight Man, a horror/thriller setup at Dimension Films and written by Patrick Melton and Marcus Dunstan (Saw IV, Feast) will shoot in February 2008. Contacts:
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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. |
