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AlphaTrade Continues Expansion in the Sports & Entertainment Industry "EXCLUSIVE WORLDWIDE MARKETING AND DISTRIBUTION AGREEMENT FOR RFID SYSTEMS POSITIONS COMPANY IN FOREFRONT OF MULTI-BILLION DOLLAR BUSINESS OPPORTUNITY" |
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December 19, 2007 - Vancouver, B.C. - AlphaTrade.com (OTCBB: APTD), a market leader in digital media advertising and mobile marketing solutions, today announced that it has signed an exclusive worldwide agreement with Allegro Wireless (www.allegrowireless.com) for the marketing, sales and distribution of RFID ("Radio Frequency Identification") systems and Wi-Fi applications. Management projects that the financial impact of this exclusive partnership agreement during FY'08 will be dramatic, and, more specifically, could potentially increase 2007 revenues by over 100% to over $20 million by the end of next year. "Without question, RFID technologies are the future for concerts, sporting events and countless other live venues, whether indoor or outdoor, where large fan audiences have traditionally purchased "paper tickets" to attend. These days, however, are numbered - and the ticketing infrastructure as we know it today - will soon be a thing of the past. Our new partnership agreement with Allegro positions AlphaTrade in the forefront of this revolutionary change - and will solidify our strong competitive advantage in these new markets for RFID tags in the years going forward," states AlphaTrade CTO, Gordon Muir. RFID systems offer numerous benefits for the fans by eliminating, once and for all, the corruption, fraud, counterfeiting and scalping activities associated with current ticket technologies. RFID tags go far beyond the mere replacement of paper tickets - the event sponsors will also be able to receive invaluable benefits for tracking product sales and demographics - without compromising fan identity or turning the physical venue of the event into a "stickered" billboard of sponsor advertising. In addition, the benefits and security for the producers of these events - and the "cool factor" for the fans - will generate new revenue streams, bigger profits than ever before and, most important from the fan's perspective, stabilize ticket prices. ID-TechEx recently reported that nearly "two billion RFID tags were sold in 2005", and forecasted sales of "over one trillion RFID tags , or more than $26 billion, annually by 2015". The highest growth is forecasted from newly developed markets - such as RFID tags for live events, concerts, professional sports and conferences - but virtually anything attended by large groups will benefit. AlphaTrade plans to demonstrate the simplicity, ease of use, added security, as well as numerous other benefits of the RFID tags at a live concert in Dallas, Texas during the first week in February 2008. For more information, logon to www.alphatrade.com About Allegro: Allegro Mobile Solutions provides retail, field service, transportation and healthcare organizations with real-time mobile information solutions to improve operations and support decision making at the point of business. Allegro's full-spectrum solution approach gives clients a single point of contact for enterprise mobility consulting services, hardware, software development, implementation and support. www.allegrowireless.com About AlphaTrade: AlphaTrade is a recognized financial services and digital media marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for your company. AlphaTrade has developed a unique and innovative approach to advertising that connects people and industries in a unique way which results in measurable success. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the marketing task. AlphaTrade is a top web property that has utilized partnerships to encourage rapid growth: Fortress Features (www.fortressfeatures.com), the New York Mets (www.mets.com), Tampa Bay Rays (www.devilrays.com), Dallas Mavericks (www.mavs.com), Kenny Bernstein (www.kennybernstein.com), the Professional Bull Riders (www.pbrnow.com), the ADRL (www.adrl.us) and more. Visit www.alphatrade.com and find out more. Make The Move. Contacts:
Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission. |
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Forward-looking statements: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may differ materially based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission. |
