|
AlphaTrade's Corporate Update Break Away from Tradition and Be Bold |
|
|
February 20, 2008 - Vancouver, B.C. - AlphaTrade.com (OTCBB: APTD) is strongly reaffirming their revenue target for 2008 of more than 300% growth over fiscal 2007's revenue of $6.2 million. We are in the business of marketing and promoting companies -- advertising with impact, building brands and raising profiles so our clients can achieve their targets. AlphaTrade has an ongoing and continued commitment to understand and meet customer needs in every facet of its business endeavors. We have achieved significant growth by focusing on our strengths and capitalizing on business networking opportunities. We are seeking to constantly improve the organization and take it to the heights where it really belongs. Our slogan is, "Amazing results await." Highlights include: Advertising Revenue: We delivered outstanding results for fiscal 2007 and we still think we are in the infancy of our advertising business. In 2008, AlphaTrade will go beyond what was accomplished in 2007 and will emerge as a networking site that gives companies a greater presence and more business opportunities. We are creating better and more compelling formats that will allow each client to have their own signature characteristic which will hopefully lead to stronger brand recognition and increased awareness. AlphaTrade is poised to become your expert in marketing -- it is not just about creativity anymore -- it is about understanding the audience and targeting the information they want to receive. We allow our client's message to be promoted and implemented at many levels through a variety of distribution channels. 2008 will see many unique campaigns released, all designed to captivate and motivate our clients and customers. Many frequent AlphaTrade web site visitors will enjoy our newest feature coming in March -- "It's your turn to speak out" -- it's all about the audience and the advertiser getting together. Total revenue for the fiscal year ended December 31, 2007 was $6.2 million. The most explosive growth segment was our advertising revenue which doubled from the previous quarter. We anticipate major acceleration in ad revenue for 2008 and to this end, we kicked off the year by offering a full-service package designed for Investor Relations professionals. There is still so much pent-up money moving from traditional to digital media which will result in a proliferation of new business for AlphaTrade. New sub-sites are in various stages of development that are advertiser and sponsor supported. We are working to bridge the gap between investors and companies in a more obvious fashion. Our high-profile packages, if monitored over a period of time, will hold up better than traditional advertising. New business development: RFID technology promises to bring new revenue opportunities to AlphaTrade in 2008 and beyond. At this stage of implementation RFID is targeted to companies who want be first -- those who take a little more risk at the beginning and are a little bolder in their approach will get the benefit of achieving the best results earlier. We don't have a blueprint to success: we do know that adding the right ingredients to the right audience generates positive results. We strive to question the status quo at every opportunity. We align our corporate strategies with growth possibilities -- which industries are in need of a recharging -- where do we see the past dictating the present? The possibilities for RFID utilization are immense -- we recently completed a demo in conjunction with Motorola and Allegro Mobile Solutions for the Dallas Mavericks and also for the 2010 Winter Olympics Vancouver Organizing Committee in Vancouver. To summarize: our business strategy consistently evolves to create new revenue sources. We are strongly entrenched in two massive markets -- digital advertising and RFID technology. Both have the potential for exponential growth and we have secured our places in these industries by aligning our business strategies and partnerships to ensure maximum growth. We bring passion, excitement and innovation to the table and we are pro-active marketers for our products. "We are confident in our ability to be a profitable growth company and are committed to providing a superior value to our shareholders," Ms. Penny Perfect, CEO of AlphaTrade, stated. "We have made strategic decisions to gain short-term revenue growth and build for long-term earnings. These actions will better position us for the further acceleration in revenue that we have projected for AlphaTrade." About AlphaTrade AlphaTrade is a recognized financial services and digital media marketing company specializing in creating networking opportunities to build your brand, sell more products, increase your web traffic and gain more attention for companies. AlphaTrade has developed a unique and innovative approach that connects people and industries in a way that results in a measurable success. Companies seeking to expand their brand and gain exposure benefit from our dynamic marketing program that combines advertising with investor relations. We utilize a variety of digital media tools in combination with our financial products to accomplish the marketing task. AlphaTrade is a top web property that has utilized partnerships to encourage rapid growth: Fortress Features (www.fortressfeatures.com), the New York Mets (www.mets.com), the Dallas Mavericks (www.mavs.com), the ADRL (www.adrl.us) and more. Visit www.alphatrade.com to find out more. Make The Move. The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise. Contact:
|
