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Direct Marketing News February 2007
Vancouver, BC - Financial
technology solutions provider AlphaTrade.com (OTC
BB: APTD), based
here, has formed a partnership with the New York Mets baseball club, marking
its first foray into Major League Baseball.
As part of the sponsorship deal, AlphaTrade will give a real-time stock ticker
to fans attending Mets games at Shea Stadium, which will augment AlphaTrade advertising
programs. AlphaTrade will have other significant presence at Shea Stadium, including
two prominent permanent signage placements near each foul pole.
AlphaTrade and the Mets will also jointly develop promotions and hospitality
events for the 2007 season. Included in the agreement, AlphaTrade will receive
significant media exposure on SportsNet New York (SNY), the television home of
the Mets and will have exposure on www.mets.com and www.losmets.com.
The Mets sold a record 3.5 million tickets last year including eight sell-outs
and 11 crowds in excess of 50,000 fans. The team is the defending National League
East Champions.
“We are thrilled to partner with the Mets at this exciting time in their
history,” says AlphaTrade CEO Penny Perfect. “The Mets' presence
in the number one market in the U.S.—New York City—and their significant
connection to the consumer and business sectors provide AlphaTrade a unique opportunity
to impact our business through greater brand awareness and increased revenue
opportunities.”
The ticker given fans will supply real time financial data from the day's activity
in the stock market (i.e., top gainers of the day, news, etc.), she says. In
most cases, it will be a summary of the day since most games will be taking place
after the market closes.
In days where the Mets are playing while the market is open, it will reflect
what is currently going on, she says. The LED board will also provide AlphaTrade
the opportunity to display messages about the company and other business partners,
similar to what it does now on its Web site.
“Our partnership with AlphaTrade provides statistics and information for
fans attending Mets games at Shea,” said Dave Howard, executive vice-president,
business operations, New York Mets. “We look forward to working with AlphaTrade
to create new platforms to benefit fans, add value for AlphaTrade's current clients,
and help generate new business for our newest partner.”
AlphaTrade believes investing in the stock market will be the fastest growing
sport in North America. It offers direct access from companies to investors through
its advertising program. It has also partnered with www.kennybernstein.com and www.pbrnow.com to
increase exposure for new clients and to raise awareness for its advertisers
and their products.
* The original article includes a photo. Photo caption: AlphaTrade CEO Penny Perfect says the Mets'
presence in the number one market in the U.S.
and significant connection to the consumer and
business sectors give AlphaTrade an opportunity to
impact its business through greater brand awareness
and increased revenue opportunities. |