TARGETS

PLANS FOR UAE AND THE MIDDLE EAST AlphaTrade has developed some new products that the company's executives believe will help them in building and developing a strong presence in foreign markets.

To assist in building clients in the Middle East, AlphaTrade has hired Galadari & Associates to represent them in Dubai.

Galadari is in the process of registering AlphaTrade in the Dubai International Financial Centre and AlphaTrade has had preliminary discussions with the Dubai International Financial Exchange with respect to potential future alliances to promote stock market information in the Middle East.

There is an untapped market for inexpensive and high-quality financial data that can be easily afforded by the Middle Eastern investor. As the growth in the Middle East escalates, personal wealth will increase for a larger group of people who might have a strong interest in the financial markets, and AlphaTrade will be perfectly positioned with the right product mix to capitalise on that growth, said Perfect. REVENUE STREAM "AlphaTrade’s utility and ease of use have made it one of the best-known brands almost entirely through word of mouth from satisfied subscribers," said Perfect. "As a business, AlphaTrade generates revenue from its sophisticated and comprehensive financial products and by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the subscribers utilising the information." COMPETITION "When talking about competitors for AlphaTrade, the comparison is not so direct since AlphaTrade has branched out into the online advertising world and is solidly entrenched in providing a diverse group of financially related products," according to Perfect.

"In fact, you could take an amalgamation of an online advertising company such as Google and combine it with a financial data provider such as Bloomberg and this would be the best comparison for our future growth potential," she said.