Date: Mar. 13, 2006   |   Outlet: Internet Stock Review Online

Major News from AlphaTrade (APTD) $0.33


This is just plain one of our favorite undiscovered gems.

Big point here: we are slow, slow, slow, slow to change and after using the AlphaTrade "super-powerful, super-wonderful" stock quotation service for about 3 weeks, we-now-find-ourselves-hooked !

Never thought it would happen, but it did. And we don't even care about real-time quotes. Just try if for free -- to see for yourself. Money really isn't an issue with us when it comes to financial data. In fact, someone could offer to pay us a couple hundred dollars per month -- and we wouldn't normally change quote providers. We just don't like change (well, except for our drinking venues.)

We are in fact so stubborn and so slow to change we actually had to "force" ourselves to use it, but now-- like we said, we are hooked. And at $17 per month, pricing is a non-issue.

Also...if you're stubborn like us, try it then -- to get a grasp of the potential -- that the company has. You have to know the product, to gauge the big picture. You have to try it and "get it" yourself, to understand our enthusiasm. You won't regret it. We've never steered you wrong on something like this before, right ? Try it, you'll like it.

Free 7 Day Trial: http://tinyurl.com/oj625

Okay, back to the story.

AlphaTrade's new game plan is to develop one of the most attractive demographic deliverables on the market today (did we just say that?). To that end, the more subscribers/users of their services the better.

AlphaTrade's subscribers like 'real-time' quotes. Advertisers like to reach the type of people, who like real time quotes.
AlphaTrades subscribers like 'real-time' quotes. Advertisers like to reach the type of people, who like real time quotes.
AlphaTrades subscribers like 'real-time' quotes. Advertisers like to reach the type of people, who like real time quotes.
(Got it, good.)

Today they announced that TradeKing.com would be, as Donato Montanaro, (TradeKing's President and CEO) stated, "Integrating AlphaTrade's impressive offerings...into our own suite of products."

More importantly, in our opinion, he also stated that, "...while there were other online financial resources available, only AlphaTrade provides a level of comprehensive data and value that TradeKing users have come to expect."

This is big. As you know, there are plenty of financial information providers out there. And TradeKing surely has full knowledge of all of the players. And who did they choose....

Who then, is Donato Montanaro, you ask ?

Well, he founded Suretrade which pioneered $7.95 stock trades back in 1997 and later sold the company to Quick & Reilly. Suretrade grew to be the #8 broker around town.

TradeKing is pioneering trades for $4.95. They are "...proud to have the support of the Quick family, of Quick & Reilly fame and also backed by OCA Ventures, the investment arm of the partners who led O'Connor and Associates - the Chicago-based pioneers of standardized Option trading back in 1977.

So, what's important, you ask ?

At $4.95 per trade, TradeKing is obviously out to gather as many traders as possible and as many "active" traders as positive. That's pretty clear. You have to do an awful lot of trades and have an awful lot of traders to make money at $4.95 a shot.

In our mind, it's pretty self explanatory. AlphaTrade wants as many users/subscribers as possible and TradeKing wants as many brokerage clients as possible.


Press Release Source: AlphaTrade.com

AlphaTrade to Provide TradeKing Clients with the Most Up-To-Date Online Financial Information

Long-Term Agreement with Internet Trading Pioneers Also Calls for Cross-Marketing Efforts to Reach Information-Hungry Investors

Monday March 13, 7:30 am ET

VANCOUVER, British Columbia - March 13, 2006 - AlphaTrade.com (OTCBB: APTD), a global provider of customized real-time financial information for professional, institutional and individual investors, today announced a long-term agreement with TradeKing (www.tradeking.com), the online brokerage led by a team that helped pioneer Internet trading.

AlphaTrade will empower TradeKing customers to take advantage of the most up-to-date financial knowledge available and have the ability to make informed investment decisions. Accordingly, TradeKing will be given a prominent presence on the AlphaTrade Financial Network (www.AlphaTradeFN.com) home page.

With TradeKing, AlphaTrade partners with a seasoned management team that can boast over 70 years of combined financial services and online brokerage experience - this includes service time with Merrill Lynch, Smith Barney, E*Trade, Datek, Fleet Bank, Charles Schwab, Lehman Brothers, and Quick & Reilly. The partnership enables AlphaTrade to leverage this extraordinary experience to fast track their own growth and entice other brokerage firms to seek similar partnerships with the company. This agreement also benefits AlphaTrade with cross-marketing initiatives and opportunities.

"TradeKing's recognition of AlphaTrade's singular ability to deliver real-time, reliable and comprehensive market information is tremendous validation that we offer one of the most compelling and complete suites of financial information products and services available. TradeKing's educated individual and institutional investors will benefit from our market-leading data," said Penny Perfect, AlphaTrade CEO. "We are enthused about working with a high-caliber management team that was on the forefront of online trading and we are excited about the opportunities this agreement can create."

"Integrating AlphaTrade's impressive offerings and competencies into our own suite of products will enable us to provide our users with a one-stop online destination for timely market information and trading," added Donato Montanaro, TradeKing's President and CEO. "While there were other online financial resources available, only AlphaTrade provides a level of comprehensive data and value that TradeKing users have come to expect."

Montanaro had previously founded the online brokerage firm SureTrade in 1997. At the time, SureTrade was able to offer one of the best trading rates in the U.S. and grew to be the 6th largest online broker. The company eventually merged with Quick & Reilly's online brand.

About AlphaTrade "No one knows your money like you do."

Launched in 1999, AlphaTrade is the only company that offers financial data that is both modular and multi-lingual to the millions of people who "follow the market" on a daily basis. AlphaTrade data can be conveniently accessed through a number of Internet-enabled systems, including computers, Web TVs, and wireless hand-held devices. The company's flagship product, E-Gate, offers unparalleled, reliable, and accurate real-time investment information, coupled with advanced trading analysis tools. For more information, please visit our website at www.AlphaTrade.com, contact Investor Relations at IR@AlphaTrade.com, or Public Relations at PR@AlphaTrade.com.

About TradeKing

TradeKing, at www.tradeking.com, is a nationally licensed online broker dealer offering a flat fee of $4.95 for both equity and option trades, plus 65 cents per contract for options, with no hidden fees or account minimums. The TradeKing Web-based platform features powerful online equity and options trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment advice. Online trading system response and access times may vary due to market conditions, system performance, and other factors. Non-U.S. residents may be subject to country-specific restrictions. Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at www.tradeking.com. $4.95 commission rate applies to equity and option trades. See www.tradeking.com for more details on trade commissions for low priced stock, bonds, mutual funds and other securities. Add 1 cent per share for the entire order for stocks priced $2.00 or less.