American Drag Racing League
AlphaTrade.com and the Flowmaster American Drag Racing League (ADRL) are involved in a three-year, multi- faceted agreement that will give AlphaTrade the title-rights sponsorship for a number of prominent ADRL programs.
AlphaTrade will become the title sponsor for the season-long points program and the year end championship eliminators - now called the AlphaTrade Battle for the Belts, the traditional season-ending event in Texas - now called the AlphaTrade ADRL World Finals and the newly established AlphaTrade All-Stars program. This new program has been designed exclusively for this partnership and will involve engaging the fans through a variety of text message promotions. The fans will be texting to determine the first AlphaTrade ADRL All-Star teams in each of the organization's professional categories.
About American Drag Racing League, LLC
The American Drag Racing League was founded in October of 2004 with two primary objectives.
Objective number one was to organize one of the fastest growing classes in drag racing, Outlaw Pro Mods. Dozens of Outlaw Pro Mods compete nearly every weekend at tracks all over the United States for little or no prize money on unprepared tracks with less than desired safety equipment. One thing that there is no shortage of, however, is spectators. Record crowds pack small tracks week in and week out to see these "Outlaws" put it all on the line. Ironically the Outlaw Pro Mods, primarily because there are no performance restricting rules placed on them by sanctioning bodies, consistently run elapsed times and speeds that are quicker and faster than conventional Pro Mods.
While safety will always be paramount in the ADRL and the safety rules that we set will be strictly enforced, we will strive to keep from placing rules on these cars that will restrict their performance or punish them for running well regardless of the engine combination that they choose to run. The fact is that a conventional Pro Mod at 2,700 lbs. is far less safe than an ADRL Outlaw Pro Mod at 2,500 lbs. or less. Our philosophy is simple, make the cars as safe as possible and then let them "run what they brung and hope they brung enough!"
Objective number two is the oldest adage of any successful business, the customer always comes first. In the case of the ADRL we feel that we have three primary customers, our fans, our race teams and our sponsors. The ADRL will strive to provide our fans with the most entertaining product possible, our race teams with the safest, best prepared tracks and our sponsors with a cost effective return for their advertising investment.
No one knows where this journey will take us, only time will tell. But, on behalf of my entire staff, I would like to thank each and every fan, race team and sponsor who chooses to take this trip with us. Without you, none of this is possible.
Learn more about American Drag Racing League at www.ADRL.us
